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OnDemand GrowthWheel Training → Business Concept

Selecting the Best Customers (Y4)


Description
Selecting the Best Customers You Can Get

This workshop is about how to find the ideal customer segments to whom to offer your products and services. Explore the options of approaching new markets and segments, find your core customer groups, and decide how to adapt your products to them.

The purpose of this workshop is to:
Review your current and future customer portfolio
Get to know your core customer segments, and discover their needs, habits, and ways of thinking
Explore how to adapt your products and services to your favorite customers
Make an action plan for improving your customer portfolio


When the workshop is over you will walk away with:
A toolstack to work on your customer portfolio
A 30-60-90 Days Action Plan for your next steps
Content
  • Welcome!
  • Welcome (3:08)
  • Working with your GrowthWheel Advisor and the GrowthWheel Tools (1:24)
  • How Can You Segment Your Customers?
  • Customer Segments Framework Introduction (1:19)
  • Customer Segments Framework (1:28)
  • Customer Segments Framework Examples (2:13)
  • Customer Segments Decision Sheet Introduction (1:46)
  • Customer Segments Decision Sheet (1:25)
  • Segmenting Your Customers and Learning About Them
  • Customization Decision Sheet (1:12)
  • Customization Decision Sheet Introduction (1:58)
  • Lead Generation Decision Sheet Introduction (1:18)
  • Lead Generation Decision Sheet (1:26)
  • Customer Personal Decision Sheet Introduction (1:41)
  • Customer Persona Decision Sheet (1:33)
  • Customer Lifetime Value Decision Sheet Introduction (0:49)
  • Customer Lifetime Value Decision Sheet (1:34)
  • Taking Action on What Your Learned
  • 30-60-90 Days Action Plan for the Customer Portfolio (1:35)
  • 30-60-90 Days Action Plan Online (3:14)
  • Wrap Up and Thanks for Joining Us! (2:26)
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
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