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OnDemand GrowthWheel Training → Customer Relations

Get Your Marketing Message Out to the Right Clients (G2)


Description
This workshop is about how to market your business in the best way to get and keep more customers.
- Explore the possibilities of using different media in your marketing campaigns.
- Plan the gathering of information about your customers to use in marketing communication.
- Decide on core marketing messages to convey to different customer groups.
- Make an action plan for your marketing campaign.

When you finish this workshop you will have a toolstack of tools to use to brainstorm about your marketing and a 30-60-90 Days Action Plan to help you create a realistic plan moving forward.
Content
  • Introduction to Getting Your Marketing Message Out
  • Welcome - Get Your Marketing Message Out to the Right Customers (2:54)
  • Working with GrowthWheel Tools (1:27)
  • Marketing Fan: The Right Marketing Activities
  • Marketing Fan Framework Introduction (1:46)
  • Marketing Fan Framework (1:23)
  • Marketing Fan Framework Examples (5:35)
  • Make decisions when it comes to marketing
  • Marketing Mix Decision Sheet Introduction (0:52)
  • Marketing Mix Decision Sheet (1:24)
  • Customer Survey Decision Sheet Introduction (0:32)
  • Customer Survey Decision Sheet (1:30)
  • Marketing Message Decision Sheet Introduction (1:26)
  • Marketing Message Decision Sheet (1:16)
  • Elevator Pitch Decision Sheet Introduction (0:41)
  • Elevator Pitch Decision Sheet (1:35)
  • Customer Dialogue Decision Sheet Introduction (0:55)
  • Customer Dialogue Decision Sheet (1:21)
  • Take action on what you learned
  • Create Your Action Plan (1:33)
  • 30-60-90 Days Action Plan (3:14)
  • Closing and Wrap Up (2:25)
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
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